Web Site Promotion Articles

My Web Site Promotion currently has the following articles available. Check back regularly for new articles and guides on Web site promotion, Web marketing, SEO, and more.

Web Site Promotion and Web Marketing

• Marketing Basics
  The most important thing in the success of a new and growing web site is exposure. Too often webmasters adopt tunnel vision when it comes to web site marketing. While marketing on the Web today certainly entails recognition of search engine trends and techniques, at the root of any marketing campaign is exposure. I wouldn’t spend a week creating a new print ad just to leave it lying on the back shelf, and this is in a number of ways what many webmasters are doing with their hard work. This is, embarrassingly, something I have repeated too many times myself.
  
  
• Ad Placement to Improve Click-Through-Rate (CTR)
  The ideas I present here are based partially on my personal research, but mostly on trial and error with my own web sites. First I will provide a short list of key concepts that you need to understand about your audience and your strategy. Second, I will list the most important strategies that you can employ immediately to achieve higher CTR. Finally, I will list what I believe to be some of the most common mistakes and misunderstandings surrounding banner placement.
  
  

Search Engine Optimization

• Search Engine Friendly URL's
  Search engines pay attention to a lot more than keywords, and Google is no exception. Google is an intelligent outfit, and over the years they have learned to ignore the classic tricks used to pull high ratings. Your web site is evaluated for real content containing the keywords your potential visitor is searching for. A rating is placed on every link leading into and away from your site, the size and weight of text is considered, the page title, navigation structure, and the often overlooked URL.
  
  

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